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Cookie Policy

Last updated: August 2026

What are cookies?

Cookies are small text files placed on your device when you visit a website. They are used to make websites work efficiently, to provide analytics information, and to enable certain features. This policy explains what cookies we use and why.

Cookies we use

Cookie nameTypePurposeExpires
fb_cookie_consentEssentialStores your cookie consent preferences1 year
_gaAnalyticsGoogle Analytics — distinguishes users2 years
_ga_*AnalyticsGoogle Analytics — session state2 years
_gidAnalyticsGoogle Analytics — distinguishes users (24h)24 hours

Essential cookies

Essential cookies are required for the site to function and cannot be disabled. They do not require your consent. The only essential cookie we set is fb_cookie_consent, which remembers your preference so we don't ask every visit.

Analytics cookies

We use Google Analytics to understand how visitors use this site — which pages are popular, how long people stay, and where they come from. IP addresses are anonymised before storage. Analytics cookies are only set if you click "Accept All" or enable analytics in the cookie preference panel. You can change your preference at any time by clicking "Manage Preferences" in the cookie banner (clear your cookie consent cookie to see it again).

Marketing cookies

We do not currently set marketing or advertising cookies. If this changes, this policy will be updated and you will be asked for consent via the cookie banner before any marketing cookies are set.

Third-party cookies

Links on this site point to Gemba and other third-party sites. Clicking through to those sites may result in third-party cookies being set. We are not responsible for third-party cookie practices. Check the relevant provider's cookie policy.

Managing your preferences

  • Via our cookie banner: click "Manage Preferences" to enable or disable non-essential cookies at any time (you may need to clear your existing cookie consent cookie first).
  • Via your browser: all major browsers allow you to block or delete cookies in Settings. Blocking all cookies may affect site functionality.
  • Google Analytics opt-out: install the Google Analytics Opt-out Browser Add-on.

Changes to this policy

We may update this policy when our cookie use changes. Material changes will be noted with a revised date.

Contact

Cookie questions: editor@financeb2b.co.uk